With the festive season around the corner, this is a great moment to start shopping and make the most of the year-end offers.
Black Friday lands on 28 November, yet many major brands in Singapore are already kicking off multiday promotions that stretch well before and after the date.
Here are some of the standout deals to explore; perfect for picking up Christmas surprises for the kids, and perhaps a well-deserved treat for yourself too.
Baby & Parenting Essentials
1. motherswork
Photo: Motherworks
Motherswork has started their year-end sale early. Get premium mother-and-baby essentials such as strollers, high chairs, baby monitors, and feeding equipment at 50% off from over 300 high-quality brands including Stokke, Joolz, Hegen, Avent, and Jellycat.
Shop here: Motherworks official website
2. mothercare
Photo: mothercare
Mothercare’s holiday sale begins 19 November, with discounts up to 90% off toys, clothing, travel necessities and nursery items.
Before checking out, you can get a complimentary consultation service with their nursery advisor to get their opinion on the items you wish to buy.
Shop here: Mothercare official website
3. Pupsik
Photo: Pupsik
If you’re looking for nursing and feeding accessories like breast pumps or milk storage, Pupsik is one of the best. With deals up to 70%, it is to make that switch to the electric pump you have been eyeing.
Shop here: Pupsik official website
💡 Supermom tip: Certain online stores offer discounts for first-time purchases. Remember to create an account to grab these deals (you can always unsubscribe once the newsletters get too annoying).
Toys & Learning
4. Lego
Photo: Lego
One of the most popular gifts during the holidays are Legos. Their sets are designed to grow with your child, from simple starter bricks to more complex builds for older kids.
This holiday season, keep an eye out for the triple threat–Insider Weekend, Black Friday and Cyber Monday. This is your chance to get special offers, loyalty points and gift-with-purchase.
Shop here: Lego official website
5. Smiggles
Photo: Smiggles
If you’re shopping for colourful stationery or school essentials, Smiggle is a great place to start. Their playful backpacks, quirky pencil cases, and fun drink bottles are always kid favourites. With their “Colour Friday” deals that reach up to 60%, it’s a good time to refresh school supplies or pick up a few cheerful gifts.
Shop here: Smiggles official website
Home & Electronics
6. Harvey Norman
Photo: Harvey Norman
Harvey Norman has kicked off their Black Friday sale early with guaranteed deals of up to 50% off. Whether you’re looking to upgrade family movie night or investing in a high-power blender for the quick morning smoothies, now is your opportunity grab big-ticket items.
Shop here: Harvey Norman official website
Fashion & Activewear
7. Adidas
Photo: Adidas
What’s better than new sneakers? 40% off new sneakers! Adidas is a standout for Black Friday deals. You could score up to 40% off on footwear, performance apparel, and lifestyle pieces. Whether you’re picking up a new pair of running shoes or matching athleisure outfits for the family, this is a prime time to invest.
Shop here: Adidas official website
💡 Supermom tip: Combine Black Friday discounts with bank/credit card promos that offer cashback or discounts to maximise savings.
8. Gym Shark
Photo: Gymshark
The Gymshark black friday sale has swam to Singaporean shores. For all the fitness mommies out there, this is your chance to get up to 50% off quality activewear like leggings, sports bras, and hoodies.
Shop here: Gymshark official website
Beauty & Personal Care
9. Sephora
Photo: Sephora
Sephora is always a favourite for beauty lovers during Black Friday, and this year is no exception. While they have not announced their Black Friday deals yet, they’ve already started rolling out discounts of up to 50%. It’s an ideal moment to stock up on skincare staples, try a new makeup find, or pick up a few gift sets before the holiday rush.
Shop here: Sephora official website
Online Marketplace
10. Amazon
Photo: Amazon
If you’re looking for a one-stop shop that covers nearly everything, Amazon Singapore is your go-to during Black Friday. The 2025 sale runs from 20 November to 1 December with hundreds of thousands of deals across major categories.
Here is a list of deals you can expect:
- Beauty, Home and Personal Care
- Save up to 50% off on Bioderma
- Save up to 40% off on L’oreal Paris, Garnier, La Roche Posay and more
- Save up to 30% off on Neutrogena, OGX and Aveeno, and an additional 15% off when you purchase any 3 or more products
- Up to 20% off Tosowoong Korean skincare products
- Up to 25% off Axis-Y Korean skincare products
- Baby and Toys
- Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly
- Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
- Save up to 40% off on Jurassic World, Polly Pocket, Hot Wheels, Barbie and more, with additional 15% off with any purchase of 3 or more products
- Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets*[1])
- Save up to 30% off ARTÉ pickleball paddles
- Electronics
- Save up to 45% off on Spigen cases and screen protectors
- Save up to 40% off Lencent chargers and travel adaptors
- Save up to 40% off Sennheiser headphones, audiophiles and earbuds
- Save up to 40% off on UGREEN chargers and cables
- Up to 30% off LG, with additional vouchers up to S$300 off
- Up to $100 off Nintendo Switch 2 Consoles
- Home & Kitchen
- Save up to 50% off Tefal and WMF
- Save up to 30% off on Miele
- Save up to 40% off Dyson
- Save up to 40% off SharkNinja
- Save up to 35% off De’Longhi, Nutribullet, Kenwood and Braun products
- Selections from Amazon Fresh & Fast
- Save up to 10% off French Selections with offering from Carrefour, Le Petit Depot, Huber’s Butchery and more
- Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive Singapore-branded WFM tote bag for free*
- Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more
- Buy 4 Get 20% Off Cadbury, Sour Patch Kids and The Natural’s Confectionary
- Buy 4 Get 20% Off best sellers from Magiclean, Biore, Laurier
💡 Supermom tip: Remember to double confirm shipping windows and return policies, especially for large or high-value items (e.g., strollers, electronics).
Get Checkout Reminders with MomGenie
Afraid you will miss out on checkout dates? Use MomGenie as your personal assistant and be reminded of sale periods. Preload carts with items so you can grab them when markdowns hit.
