Largest AI Social Commerce for Families in S.E.A is Asia’s Largest marketplace for parents and expecting mums to shop for products and services covering maternity, newborn, baby, toddler and kids. As a premium online marketplace place for parents in Asia , you can find the most complete range products and services. Covering extensive categories from diapers, feeding, baby food, bathing accessories, strollers, car seats, bedding & nursery items, baby fashion, maternity wear, wide range of toys, kids educational materials, enrichment services and more, we have everything under 1 roof for parents with kids from 0 - 10 years old.

On top, welovesupermom also own the largest parenting community in Asia. We have specially created social communities where parents are free to share, laugh, learn and connect with the rest of parenting community across Asia.

We also support expecting parent and new parents in their parenthood journey with parenting tips, product reviews, community support groups, seminars, events and more

Shop online now HERE

Join our community groups HERE

We are a community for new mothers, built by a group of mothers who recognise the challenges of parenthood.

Your child deserves nothing less than the best from us. For any partnership, please contact us at [email protected].

Mummy Support Groups






SuperMom Baby Fairs - No 1 Leading Largest Baby Fair

Supermom holds SuperMom Baby Fair – The Grandest Baby Fair in Singapore, that just gets bigger and grander every year! At our Baby Fairs you can expect the widest variety of premium brands at the best bargains! We also scour the whole of Singapore as well as overseas markets to bring you the newest and most exclusive products in the market! You can look forward to a fun weekend experience for the entire family that is packed with lots and lots of giveaways, contests, workshops and entertainment! We are also the most thoughtful baby fairs around, thinking about what provides the most convenience to you for a hassle-free and pleasant shopping experience!

Baby Fairs

Curated Events

Pregnancy Seminars

For more videos, please click HERE.

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