What began as small, local support circles has grown into something much bigger.
Today, Supermom is home to 6.7 million mothers across Singapore, Malaysia, and Indonesia, connecting women at different stages of motherhood through shared experiences, trusted guidance, and meaningful opportunities.
While our scale has expanded, our belief remains unchanged: it takes a village to raise a child, and technology can help build that village in smarter, stronger, and more connected ways.
This new chapter marks an important milestone. It reflects who we are today and where we are heading next, while staying rooted in the values that have guided us from the very beginning.
Our Rebranding Journey
As the needs of moms grew and changed, so did Supermom.
What was once a space centred on connection has grown into a comprehensive ecosystem designed to support mothers through every chapter of motherhood, from pregnancy to pre-teens.
Mothers now come to Supermom to connect with others, to learn through trusted content, and to access opportunities that add value to their family life.
The rebrand brings clarity to this evolution, expressing Supermom as a smart, trusted digital village shaped by real mom experiences and strengthened by technology.
The Heart of Supermom That Remains
Supermom remains built by moms, for moms. We continue to believe that motherhood thrives in community, that every mother’s journey is unique, and that support should feel relevant, practical, and grounded in real life.
Empathy, respect, and inclusivity remain at the heart of everything we do. The rebrand does not change who we are. It simply allows us to show up with greater clarity and intention.
What Can You Look Forward To
Supermom brings together connection, guidance, and meaningful support in one integrated ecosystem.
Real Connection
At the heart of Supermom is a vibrant network of like-minded parents. Mothers connect through online groups, micro-communities, and real-world events built around shared stages, interests, and experiences. These spaces foster conversations that feel familiar, supportive, and rooted in everyday motherhood.
Trusted Guidance
Every stage of motherhood brings new questions. Supermom provides timely, trusted answers through expert-backed content, community insight, and practical tips. Through Aima, our AI-powered assistant, mothers receive personalised support that grows with them, alongside engaging content across our blog, social platforms, and events.
We also bring mothers closer to trusted brands at each life stage, guided by collective wisdom and honest recommendations from within the community.
Support That Gives Back
Supermom also creates opportunities that deliver real value. Mothers can access free samples, exclusive family-focused deals, and ways to earn by sharing their experiences. Through surveys, referrals, and the Key Opinion Mom initiative, every interaction is designed to benefit mothers, families, and partners alike.
📖 Read more: 3 Ways Moms Can Earn with Supermom
Together, these elements form the support for mothers in meaningful ways.
Looking Ahead
This rebrand represents a new chapter, not a new direction.
Supermom will continue to grow with mothers across Southeast Asia, guided by real needs and real voices. We remain committed to building a trusted space that brings together community, content, and commerce in ways that support mothers through every stage of their journey.
As we move forward, we do so alongside the millions of mothers who make Supermom what it is today. Together, we continue to learn, connect, and grow.
Welcome to the next chapter of Supermom.
