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Friso Gold 2026 Voices is a year-long word-of-mouth campaign designed to empower real moms to share their authentic parenting journeys with other parents in the community.
Selected Key Opinion Moms (KOMs) will receive Friso Gold product to try and share their genuine experiences through:
The campaign focuses on real-life routines, toddler digestion comfort, daily nutrition, and mom-to-mom conversations — without hard selling or scripted advertising tone.
We are looking for moms with a minimum of 1,000 followers on Instagram and active participation in Facebook parenting groups (minimum 2,000 members per group). Selected participants will help spark meaningful discussions and build trust through authentic sharing.
This is a voices-led collaboration where your personal experience matters.
This campaign has 3 tasks
By continuing to participate as a KOM on our platform, you agree to abide by these terms and conditions. Failure to comply with these terms may result in the suspension or termination of your account.