SuperMom Awards Winners 2021

Winning Categories

Autumnz Maya Moulded Maternity/Nursing Bra

Best Maternity and Nursing Bra
Freya, mother of 2

I am fully breastfeeding my baby thus I only have nursing bras in my wardrobe and my favourite nursing bra is MAYA Moulded Maternity/Nursing Bra from Autumnz because it looks exactly like regular bra and also super comfortable. Best non-underwired yet has great support.

Envy Her, Proudly Made in Singapore Lingerie

Best Maternity Bralette
Poh Siew Lim

Just been here for a fitting. Jenny is really friendly and gave great advice on their bralettes and shapewears. Being rather large-chested (38D), finding a good, supportive bra seemed impossible for me for decades.


Best Lactation Bake
Faith Fan (Dec 2020)

Love these Clookies till today! (7 weeks post-partum) I'm a low-just enough bm supply kind of mom previously for my 1st born. This time for my 2nd born, a friend gifted these Clookies to us a week after delivery, tried it and followed the consumption guide, my supply increased by 50ml over a day.

TruSens Air Purifiers with UV-C Light (Z-1000, Z-2000 & Z3000)

Best Air Purifier
Mamta Chitalia (Amazon) – verified purchase for Z-2000

First we were hesitant to buy one online but totally worth it. Specially the sensor pods that can be placed at any location. There is a panel on the purifier that tells exactly what is the quality so we are always informed about the air condition.

Heng Foh Tong (HFT) Medical Hall Personalized Confinement Herbs

Best Confinement Herb
Carly Lim

Very efficient in terms of delivery! The products was received the next day after I’ve ordered from Heng Foh Tong’s website. Portion that was given is pretty generous. The instructions on the website also helped me as beginner in terms of brewing herbs.

Little Étoile Organic

Best Baby Food

Yummy he finished the whole packet ! I tried it taste nice n I love it too 😂 snatch baby food 😂 Glad that he love it! Thank you @littleetoileorganicsg for all the purée!

Pearlie White

Best Kid Oral Care

Delivery was quick. Love how a recycled box is used instead of the regular plastic bubble wrapped envelope. Toothpaste is good because it is 1000 units of fluoride, which can help clean teeth better.

Euky Bear

Best Baby Vaporizer
Hannah Tucker

We bought this product when our daughter was congested and was having trouble breathing while sleeping. We found it definitely made a huge difference with helping her sleep while unwell.

Weleda Baby Calendula Nappy Change Cream 75ml

Best Diaper Cream
Paulina K

Weleda Calendula range is a staple in our household (kids and adults alike). I can swear their effectiveness since my elder kid was a toddler and the formula/effectiveness are consistent all these years.

BZU BZU Skincare Range

Best Skincare for Babies
Veonna, mother of 3

Love the scent, great product, my little one’s skin is subtle and moist after using it.

Baby Express

Best Breast Pumps
Serene Flynn

Absolutely love the BE MINE breast pump as it is light, very portable, strong suction (I’m only at suction level 3 and it’s good enough!), silent (allows me to pump in the middle of the night and not disturb baby or husband), and lastly, beautifully coloured💕

Refresh Wellness

Best Shower Filter
Tay Kewei

Care package from @refreshwellness - love their shower filters! Have been using for a long time! This is their charity pack with face masks, hand sanitizer and anti-bacterial sticks!

Keenz Air Plus 2.0 Strongest Compact Stroller

Best Compact Stroller
Joanne Kukk

Love this stroller now whenever I have to take my kids out of the stroller I don't have to first remove all my shopping bags coz the handle bar alone can hold up to 7kg and the basket another 30kg! Perfect for all my shopping!

Amico Diapers

Best Diaper
Testimony #1

Amico_sg passed my boy's test on ability to hold well overnight, and being really soft to the touch. I feel while pull-ups are great for day time, tape diapers are great for Peanut especially at night where we would sometimes stealth mode and change him when his diapers is somehow too full (or when he sometimes dream poos ) and hope he doesn't wake up.

Palette Box Sweet Dreams Deluxe 7-in-1 Convertible Baby Cot

Best Baby Cot
About product

Palette Box was founded by 2 parents with 8 wonderful children. With the passion of helping other parents to give the best to your little ones, we will assure you with the best quality products for your children's needs.

The Volvo XC40 urban SUV

Best Family Car
About product

Made with the urbanite in mind. Packed with style, cutting-edge technology and ingenious features yet to be seen in any other model. Finally, a car that matches your every move.

Philips Avent Steam Sterilizer with Dryer

Best Steam Sterilizer
About product

This is an AMAZING bottle sterilizer! It’s very simple to use and multi functions as a bottle dyer, sterilizer or a setting for all three.

Pigeon SofTouch™ Wide Neck PPSU Nursing Bottles

Best Bottle
About product

So glad there is no nipple confusion when I switch between both human and Pigeon bottle nipples. Really makes our life easier especially for my mom who is taking care of my boy!

Pigeon Breastfeeding Essentials

Best Breastfeeding Essentials
About product

Pigeon understands and hopes to provide “wholehearted support” for the journey of breastfeeding mums. Thus, our comprehensive range of products is designed to help mums breastfeed as long as possible.

Lansinoh HPA® Lanolin Nipple Cream

Best Breastfeeding Care
About product

An amazing product. Totally saved my cracked and bleeding nipples and enabled me to continue breastfeeding. The midwives know what they’re talking about when they recommend this cream!

LACTOGEN 3 - Healthier Choice Milk

Best Value For Money Infant Formula
About product

LACTOGEN 3 is a Healthier Choice milk for children from 1 year. A quality product of Nestlé. It contains L. reuri Probiotics, DHA, Calcium, HappyNutri™ and no added sugar

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