SuperMom Awards Winners 2020

The annual SuperMom Awards seeks to recognize only the best products, brands and services 

from not only every mummy's favourites but also many of the most innovative and robust products that best fit
 all needs for parents and babies.

After months of nomination, voting and factoring in various considerations, the parenting community have
 spoken. View all the BEST brands, products and services in its respective categories below.

Winning Categories

Tula Free To Grow

Best Baby Carrier
Alicia Phua, New Mummy

"It’s my go-to on clingy days when my 3-month-old Ellie just won’t let me put her down. She can face outward while I get things done around the house, narrating what I’m doing to keep her interested. I also love using it on walks and hikes."

Maxi-Cosi Pria 85

Best Car Seat
Alicia Phua, New Mummy

"Purchased this for the wide age range 0-8 years. Plush material and luxurious space. Quick installation."


Best Compact Stroller
Name, Occupation:

"We’d highly recommend the Babyzen Yoyo and consider it the best travel stroller on the market!"

Medela Freestyle

Best Breastpump
Name, Occupation:

Medela Freestyle is a great breast pump which offers Ultra-portability with its lightweight and compact design plus rechargeable built-in battery

Quinny Hub Mono

Best Full Sized Stroller
Name, Occupation:

Awesome pushchair convertible to a double for my toddler and newborn, has a huge shopping basket enough for all items.

MAM Easy Start Anti Colic Bottle

Best Baby Bottle
Name, Occupation:

We love the MAM bottles! Will definitely be using these bottles in the future should we have any more children.

Upang Plus

Best UV Steriliser
Name, Occupation:

Best baby product I have purchased. Made drying and sanitizing baby bottles and milk pumping components very easy and fast.

OXO Tots High Chair

Best High Chair
Name, Occupation:

I would recommend this product to other mums as the padded seat was obviously really comfortable for my children.


Best Baby Food
Name, Occupation:

Really love how natural the juice tastes, gives me a piece of mind as my little ones drinks it everyday!

Pali Cot

Best Cot
Name, Occupation:

I’ve had this crib for about two years. I did a ton of research before I bought a crib. This one is very well made, fits in great with the baby room.

King Koil Orthoguard

Best Mattress
Name, Occupation:

Loving it because it has air flow surface breathable mattress! Good ventilation, soft first touch, strong and sturdy and, light weight.


Best Bumper Bed
Name, Occupation:

Loving Ggumbi Twin Star bumper bed to the fullest. Ultra-comfy and stylish. Friends keep asking me about my child’s bed!


Best Playmat
Name, Occupation:

I love how easy it is to fold, how portable it is! I can easily wipe it down to clean!

Natural Organic

Best Wipes
Name, Occupation:

Since using Gaia, my son hasn’t had a repeat of his eczema. I am grateful for such a pure and natural skincare range!

7th Generation

Best Laundry Detergent
Name, Occupation:

Free of toxic material for baby skin. One hand system is convenient and wipes is allergy friendly.


Best Disposable Diaper

Baby girl with her favourite @peekapoobaby diapers! Absolutely the best; great absorbency and I never had a leaky diaper thereafter!

Gaia Natural

Best Skin Care for Babies
Name, Occupation:

Since using Gaia, my son hasn’t had a repeat of his eczema. I am grateful for such a pure and natural skincare range!


Best Liquid Cleanser
Name, Occupation:

As the dishwashing detergent is not formulated with chemicals, both the kiddo’s and my hands were soft and not dried at all


Best Nursing Bra
Name, Occupation:

Autumnz is great, my second baby and i’m still getting from them. Bras are comfortable and affordable. Good customer service too!


Best Body Shaper
Name, Occupation:

They are soft and comfortable while still being able to tuck in all my stubborn fats on my postpartum body.

Tian Yuan Xiang

Best Chicken Essence

To me, it feels nourishing, homely and tastes “potent” because the chicken essence is super concentrated and full of chicken goodness

Lao Ban Niang

Best Confinement Food
Budget Pantry, mom of 1 – Singapore based blog

Convenient confinement packages like these take the pain and confusion out of confinement so I can focus more on my baby girl!

Aptamil Stage 3

Best Milk Formula
Jean Lum (popular mommy influencer, @itsjeanlum), mother of 3

4 years ago, Maximus first tasted Aptamil at a Roadshow. He loves the taste and our journey with Aptamil begins!

Similac Mum

Best Maternal Milk Formula
Lafin L., Mother of 4 (8 yo daughter, 6 yo son & Currently pregnant with twin baby girls)

Similac Mum has been providing good nutrient needs for me since 8 years ago when I carried my #1. 

Cheeky Bon Bon

Best waterproof bedsheet
Mrs Loh, mum of 3

I was recommended this skin-friendly bedsheet.  I see great improvement in my newborn, who has severe eczema.

Lucky Baby Smart Play yard

Best Play-Yard
Name, Occupation:

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Best Kids Furniture
Emily C., Mom of 1

The rounded design is great, height can be adjusted with baby's growth, and the pea design is super beautiful!!!

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