SUPERMOM AWARDS 2022



Pearlie White

Good oral health for infant and kids

It is important to look after your child’s teeth from the moment they start teething. Keeping your child’s teeth and gums clean will protect against infection, cavities and pain. Decayed baby teeth can damage the permanent adult teeth underneath their gums.

A home-grown Singapore brand, Pearlie White, is all about “Smarter Ways To A Healthier Smile!”. Pearlie White has an innovative range of toothpastes with advanced formula in “All Natural” or “With Flouride” variants, depending on children’s age group. They're incredibly effective at removing plaque, yet they're especially mild on children's gums and teeth.

Pearlie White toothpastes are extremely safe and healthy as they DO NOT contain any harmful ingredients, hence, they’re suitable for babies 3 months onwards, and children 2 years and above. The toothpastes come in yummy flavours too – strawberry or blueberry!

Pair the fun tasting formula toothpaste with Pearlie White’s best-selling BrushCare Kids Pop-Up Extra Soft Toothbrush (for children aged 3+ and above). These animal-themed toothbrushes will surely make brush time a fun time. This will encourage children to look forward to brushing their teeth twice a day, thus instilling healthy oral hygiene from young!

Pearlie White is part of Made With Passion brand #supportlocal

Pearlie White® does NOT conduct any form of testing on animals.

Enjoy 25% off regular priced items at www.pearliewhite.com/collections/kids and key in promo code: SUPERMOM25. Limited redemptions only! T&Cs apply.

  • Not applicable for other promotions
  • Cannot combine with other promo codes


Products Highlights

BrushCare Kids Pop-Up Extra Soft Toothbrush
  • Designed to encourage your child to brush
  • Compact rounded head with extra soft bristles makes it safe and comfortable for delicate little mouths
  • Pop-Up Toothbrush Head: Head pops up to extend length of handle and retracts easily making it ideal for use at home or while travelling
  • Toothbrush feet for the toothbrush to stand upright, no extra cup or holder required for storage!
All Natural Enamel Safe Kids’ Toothpaste
  • Fluoride Free and developed for children 3 months and up
  • Hydrated Silica: Removes surface stains and plaque
  • Sodium Fluoride: Helps reduce cavities and strengthen tooth enamel
  • Citric Acid and Xylitol: Helps fight tooth decay and strengthen tooth enamel
  • Gluten-Free
  • Extremely safe and healthy as they DO NOT contain any harmful ingredients such as SLS (Sodium Lauryl Sulfate), Triclosan, Saccharin, Peroxide, Titanium Dioxide, Polyethylene Glycol, Diethylene Glycol (DEG), Mineral Oils and Retinol
  • Not tested on animals
Enamel Safe Kids’ Fluoride Toothpaste
  • This variant with Fluoride is developed for children 2 years and above
  • 99.78% natural with 0.22% sodium fluoride (1000ppm Fluoride)
  • Hydrated Silica: Removes surface stains and plaque
  • Sodium Fluoride: Helps reduce cavities and strengthen tooth enamel
  • Citric Acid and Xylitol: Helps fight tooth decay and strengthen tooth enamel
  • Gluten-Free
  • Extremely safe and healthy as they DO NOT contain any harmful ingredients such as SLS (Sodium Lauryl Sulfate), Triclosan, Saccharin, Peroxide, Titanium Dioxide, Polyethylene Glycol, Diethylene Glycol (DEG), Mineral Oils and Retinol
  • Not tested on animals
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