Notice: Craziest 1010 Sales from 10 - 17 Oct’19. Check out with MP10 for $10 instant rebate ($200 min spending)
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SECRET DEALS & more:

LOVE MILK?

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FREE Friso Goodies Bag

Get a FREE GOODIE BAG WITH $150 worth of goodies, including a 400g tin of Friso Gold Stage 2, baby skincare samples, vouchers for diaper bags designed in New York, baby clothes and skincare products.

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A Special Offer

Expecting moms, we have a gift for you. This beautiful, premium-made milk bottle gift set from Hegen is 100% FREE.

SPECIALLY FOR EXPECTANT & NEW MOTHERS

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Free $308 Cash Voucher

Pregnant moms, get ready to receive TRIPLE THE FREE CASH this time, FREE Diaper Pack and JUMBO sized goodie bag worth $308 at Singapore Expo baby fair!

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3000 Jumbo Sized Goodie Bags Worth $308!

Don’t miss out on getting your FREE SuperMom Baby Fair Goodie Bag worth $308 at Singapore Expo from 30 Aug - 1 Sept 2019!!

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What These "Rare" Shopping Vouchers?

These vouchers are so rare, you won't find it anywhere else. Use them at our upcoming Baby Expo starting 31st Aug at Singapore Expo and bring home an entire year's worth of supplies.

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2019 Best-Selling Products for Expectant and New Mothers

With so many choices, how do you decide what to buy? Don't worry. We made you this list.

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Super Baby Contest 2019

We are looking for the next baby idol! Send us your best baby pic and stand to win a-m-a-z-i-n-g prizes from us! Click on the button below to join now! Contest is LIVE right now.