Supermom is Southeast Asia's largest digital village for mothers, built by moms, for moms.

What began as small, local support circles has grown into a 6.7 million-strong community across Singapore, Malaysia, and Indonesia. But our belief remains the same: it takes a village to raise a child, and technology can build that village smarter, stronger, and more connected than ever.

Supermom is a smart, trusted digital village that supports mothers through every chapter, from pregnancy to pre-teens. We bring together the things moms need most: connection, guidance, and meaningful support. All in one place, powered by technology and shaped by real mom experiences.

At the heart of Supermom is a vibrant network of like-minded parents. Moms connect through online groups, micro-communities, and real-world events built around shared stages, interests, and experiences.

This is a welcoming village where conversations feel familiar, supportive, and grounded in real life.

From pregnancy to parenting milestones, every stage brings new questions. Supermom delivers timely, trusted answers through expert-backed content, community wisdom, and insight-led tips.

We also help moms discover the best brands for each life stage, shaped by real experiences and trusted recommendations from other moms in the community.

Through Aima, our AI-powered assistant, mothers receive personalised support that grows with them alongside engaging content across our blog, social platforms, and events.

At Supermom, we believe every mom's voice matters. Supermom connects mothers to meaningful benefits, including free samples, exclusive family deals, and opportunities to earn through sharing experiences.

Whether through surveys, referrals, affiliate campaigns, or our Key Opinion Mom network, moms can turn their stories into real value for themselves, their families, and the wider community.

Supermom continues to grow with one clear purpose: to support mothers with clarity, confidence, and connection. By combining genuine community spirit with thoughtful content and smart commerce, we are building an ecosystem that supports mothers at every stage of their journey.