The Supermom Community

The Supermom Community

Our community of parents across Southeast Asia are diverse and come from all walks of life. We know every parent and their parenting journey is unique. That is why we are so proud of the community we have built to date across the Supermom ecosystem—so you can reach out to your consumers in micro-targeted ways customised to your brand content and business objectives.

How the Supermom community works

There are many reasons it’s super! Our lively community samples, tries, and reviews products via value exchange techniques; they create and share videos and posts, and partner with experts and other like-minded parents for a richer community experience.

Regional Statistics

4.5million Profiled parents with targeted demographic data-points across SEA

4.5+ Million

Profiled parents with targeted demographic data-points across SEA
360,000 Key opinion mothers & content creators

360,000+

Key opinion mothers & content creators
1million Activation by KOMs since 2020

1,000,000+

Activation by KOMs since 2020

Highlights

4.5+ Million Profiled Parents

15%

Male

85%

Female

*Unique, fully profiled individuals
Groups

1000+

Community Groups

20+Million

Parents

FacebookA man walk with dog

32+
Million

Impressions

Instagram

1.5+
Billion

Impressions

TikTokRide bycicle

130+
Million

Impressions

Contact Us
108 Pasir Panjang Rd #05-01
Golden Agri Plaza Singapore 118535
+65 9107 1849
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Copyright @ 2022 Supermom Pte Ltd