The Supermom Community
Our community of parents across Southeast Asia are diverse and come from all walks of life. We know every parent and their parenting journey is unique. That is why we are so proud of the community we have built to date across the Supermom ecosystem—so you can reach out to your consumers in micro-targeted ways customised to your brand content and business objectives.
How the Supermom community works
There are many reasons it’s super! Our lively community samples, tries, and reviews products via value exchange techniques; they create and share videos and posts, and partner with experts and other like-minded parents for a richer community experience.
A US$2.7 Trillion
household spending powerhouse by 2030.
We can help you get a slice of the pie. Welcome to Supermom!
Regional Statistics
4.5+ Million
Profiled parents with targeted demographic data-points across SEA
360,000+
Key opinion mothers & content creators
1,000,000+
Activation by KOMs since 2020Highlights
4.5+ Million Profiled Parents
15%
Male
85%
Female
1000+
Community Groups
20+Million
Parents
32+
Million
Impressions
1.5+
Billion
Impressions
130+
Million
Impressions
Consumer Intelligence
Demand Generation
Sampling
Expert Content
Custom Solutions
Golden Agri Plaza Singapore 118535