Growing Up Milk in SEA Parents Survey
Parents consider a variety of factors when selecting the brands of growing up milk for their children. With so many options available, settling for their preferred brands can be daunting. Supermom Insights Snapshot surveyed 1,800 parents with children 1 - 3 years old across Singapore, Malaysia and Indonesia to see what our mothers got to say when it comes to growing up milk for their kids.
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Supermom’s peek into 1,500 mothers on Women’s Day
The role of the modern women continues to evolve. Beyond the household, women today can be active in the workplace and seen in various fields including business, sports and engineering. Supermom speaks to 1,500 women of SEC A and B across Singapore, Malaysia and Indonesia to gather their thoughts on their roles as the traditional caregiver, homemaker and that of a woman in today’s society
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Women Self-Care in Indonesia Study
The women beauty and personal care space in Indonesia is estimated to be worth more than USD9.59bn by 2027. In Indonesia, more women are balance the demands of careers, family life and personal development. Supermom Insights Snapshots shares the 2023 Indonesian Mother in January 2023, their perspectives to self-care and how they are pampering themselves.
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Top 200 Brands in Indonesia Report - Voted by 1,500+ mums!
4 in 5 parents choose quality over price when purchasing for their children was found in a Supermom study amongst over 1,500 mums as part of the Supermom Brand Awards Indonesia 2023. The ID awards recognised 48 winners and the top 200 brands across 16 categories for outstanding achievements, recognizing brands based on 100% consumer votes in Supermom Brand Poll.
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What parents look for when purchasing household appliances
Gain access to Millions of Parents in SEA. Supermom is able to conduct surveys & research with SCALE and SPEED digitally. Should household appliance brands invest more in online marketing efforts since the rise of online shopping on marketplace giants like Lazada and Shopee?
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Weighing in on the value of toys for young children
Toys are important tools in enhancing a child’s learning development. It allows children to develop creative thinking and enhances their learning capabilities. How can toys enhance their growth and impact in their motor and cognitive skills?
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Latest trends and consumer behavior regarding enrichment classes
The tuition and enrichment class industry in Singapore is valued at more than $1B worth. This relates to close to 97% of school going children have attended a tuition or enrichment class in their schooling years.
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Electric vehicles-yay or nay?
The Singapore Green Plan 2030 includes a strong push to electrify our vehicle population, which would help Singapore achieve our vision of 100% cleaner energy vehicles by 2040. This is as reported on Channel News Asia in March 2022.
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How to Choose a Good Skincare Brand for My Little One?
Baby/child toiletries make up a large part of the expenditure related to children. While today’s Singaporean parents are eager to buy premium products, they are also price sensitive and careful to look for deals and discounts.
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